國立臺北大學公共行政暨政策學系

四系 X 英國里茲大學商學院 3+1/4+1學碩雙聯學位計畫說明會開放報名

2025-09-22

舉辦時間：114年10月22日（三）12:10～13:30

舉辦地點：公共事務大樓一樓130教室

報名連結（114年10月13日報名截止）：https://forms.gle/pCguLU6cCZEHnjz88

講師：Dr. Christina Papadopoulou

Assistant Professor in Marketing at Leeds University Business School
Programme Director for MSc International Marketing Management

當日流程：

• A 'taster' academic session (topic: Going Global: What Makes Marketing Work Across Cultures) - 25 mins + 5 mins Q+A
• Postgraduate Study at the University of Leeds - student information session - 30 mins
• Chance for Question & Answer - 20 mins

Here is Christina's lecture - it's interesting, and accessible to all. 

Going Global: What Makes Marketing Work Across Cultures

"What does it take for a brand to succeed across borders?

This session explores how businesses use the marketing mix to compete in international markets. It examines how companies balance global consistency with local adaptation, and how strategic marketing decisions are shaped by cultural, economic, and managerial factors. With real-world examples and a focus on practical insights, the talk offers a clear understanding of the challenges and opportunities in international marketing and management."